Blognotes from a photographer life...

Sep 14, 2010


The iPad introduction to the media market has started a veritable revolution in the communication world. Many will dislike what the new media represents, but, like every technical instrument, the way it is used will determine it's true value.
The iPad, and the other tablets that will follow, have changed the concept of how the media contents will be created, distributed and consumed. More multimedia platforms will give more freedom of expression, more space (written stories are already longer then on printed newspapers, more images will be visible). Publishers jumped to ask money for content (a step that was necessary to keep the industry alive) but will need to offer quality to justify this request and beat the very large competition. Content consumers finally will have a huge choice, easy interaction with authors and producers, and will become more selective.
But what I find really exciting is a completely new opening of the creative to the public. Publishers will be important for aggregation and focus, but will not be an indispensable gate. We can offer our productions directly to the public, and bet only on our quality for acceptance and diffusion. This is challenging, but a fantastic opportunity.
I'm working on such a way, and will keep you posted on progress. But rest assured, a great revolution in publishing has started, and you may be part of it!

1 comment:

  1. interessante...
    potrebbe essere materia per un seminario...